There are many reasons that you need a good marketing strategy for your Daytona Beach rental property. For starters, you’ll limit your vacancy loss. You’ll also reach a larger pool of potential tenants, which means you’re likely to end up with a more qualified renter.
Our marketing plans are effective, and they’re driven by our investment in great technology. Marketing your rental home sets the entire leasing process into motion, setting you up for a great rental experience.
Here are some of the best ways we market Daytona Beach rental homes.
Online Advertising and Social Media
The more online advertising you do, the better your results will be.
We don’t know of any tenants who are looking for a rental home in the classified section of the newspaper anymore. Even some of the websites that were once popular are no longer reliable. Craigslist was the place that every rental property owner wanted to be, but the scams and the risk have increased and they often outpace the benefits of the site. There are better places to advertise online.
When you’re posting your property online, you have to be intentional about where you’re listing it and who you’re trying to reach. Include your ad on sites like Zillow, Zumper, Trulia, Hotpads, and others that allow you to post a description and lots of pictures. You can also try posting your home for rent on social media channels. Look for local Facebook groups that can help you reach prospective tenants. Ask people in your network to share your listing with their own followers.
Marketing Photos Will Get the Most Attention
Pictures are extremely important when it comes to advertising your Daytona Beach rental property online.
Your photos will be the first place prospective residents go when they click on your ad. Make sure those photos provide a great first impression and tell a positive story. Clean and prepare the property before you take marketing photos. While you don’t have to hire a professional photographer, you should put as much effort into the photos as possible. Use the right lighting and snap from the best angles.
For Rent Signs Still Work in Select Neighborhoods
While most tenants are looking for properties online, it’s still a good idea to put a sign in the yard if that makes sense for your neighborhood. If your property is in a desirable neighborhood, people driving and walking through the area may notice the sign and pass the information along to someone they know who is looking for a home to rent.
Invest in a professional sign. Stapling some construction paper to a telephone pole really won’t work, and those flimsy signs made out of poster board with markers are not going to attract the best tenants. Make sure they look attractive and engaging. Post them where a lot of people might see them.
Responsive Follow-Up When Tenants Inquire
Something that many landlords forget to do is follow up with people who call for more information. Don’t leave messages unanswered. Tenants in Daytona Beach have a lot of options, especially good tenants, and they’ll move along to the next property on their list if you don’t answer your phone or respond to an email. Set up a showing, answer any questions, and follow up with an offer to provide an application. You want to get good tenants into your property quickly.
When you’re ready to put together a comprehensive and effective marketing plan for your investment property, contact us at Oceans Luxury Realty. We’ll help you rent your Daytona Beach property.
