From Vacancy to Occupancy: Effective Marketing Strategies for Your Rental - Article Banner

Turning a vacant property into an occupied rental home with happy tenants requires more than just planting a ‘For Rent’ sign in the yard. It’s a competitive rental market full of tenants with a long list of demands. As a rental property owner, you need to leverage savvy marketing strategies to attract quality tenants. 

Good marketing makes a difference in the length of your vacancy. Don’t lose money by taking too long to find a tenant. Here are some of the most effective marketing strategies we use as local property management experts.

High-Quality Visuals Tell a Story

Investing in high-quality photography is absolutely essential. Visual marketing is important in the digital spaces that you’ll use to advertise your rental property. Prospective tenants often make their first judgment based on the images they see online. Ensure that the photos showcase a clean, well-lit, and attractive space. Consider making a walk-through video as well.

Your visuals should tell a story. This is your best opportunity to give prospective tenants an idea of what it would be like to live in your property. When they can connect emotionally, they’ll be more likely to schedule a showing and complete an application.

Write Compelling Rental Property Listings

Your property’s description should be more than just a list of features. Create compelling and engaging descriptions that paint a picture of what living in the property will be like. Highlight unique selling points such as a recently renovated kitchen, proximity to beaches and shopping or the size of your walk-in closets. 

Leverage Multiple Online Platforms

Don’t limit your listing to just one platform. Potential tenants are scouring multiple sites, so be sure to list on a variety of property rental sites and social media platforms. If you’re working with a property manager, you can leverage their technology to syndicate your listing across multiple sites. This saves time and gives you a larger audience. 

Social media is an important tool. Make sure you have an online presence that allows for sharing and engaging on platforms such as Facebook and Instagram. You might want to consider advertising in order to get your listing in front of more people, quickly.

Be Responsive When Tenants Show Interest

Respond to InquiriesOnce inquiries start rolling in, be ready to respond promptly. A quick reply can make all the difference between securing a tenant and them moving on to another listing. You don’t want to leave someone hanging, because it’s too easy to forget about your property and move onto the next. Establishing a good relationship before the tenancy is important to your leasing process and ultimately, your experience with this renter. Be responsive. Answer questions. Offer to show the home. 

By implementing these effective marketing strategies, you can increase your chances of attracting quality tenants and reducing vacancy periods. The right combination of storytelling visuals, compelling descriptions, online presence, and quick responses plays a crucial role in turning an empty space into a rented property. 

If you’d like some help with your marketing or any part of the leasing process, please contact us at Oceans Managing Group by calling (386) 255-8585, or visit